Why Add FAQS to Your Website

The benefits explained

It started with Siri, then came Google Now, with Microsoft’s Cortana. Yes, we’re talking about voice search, and it has the potential to transform how your website could be found on the web.

Millions of people are now finding answers simply by talking into their mobile devices.

But first, FAQ stands for Frequently Asked Questions, and having FAQS on your website provides valuable information that your customers ask about your products and services. FAQS can also offer other important benefits, including:
 

• Improving your customer’s web experience
• Provide quick information to help customers make a purchasing decision
• Reduce the time your employees need to answer simple questions
• Increase your online visibility on Google and other search engines
• Provide quick information to help customers make a purchasing decision
• Boost sales since people will have basic information to make a decision.

What is voice search?

Voice search is a speech recognition technology that allows users to search by saying terms aloud rather than typing them into a search field. The proliferation of smartphones and other smaller, portable Web-enabled mobile devices has increased the interest and use in voice search.

Voice search enables the user to perform searches quickly and easily with the press of the button. The answers to their search queries are fast and generally reliable.

How does voice search affect SEO?

The big difference between voice and traditional search is in the phrasing.

It seems that when we use voice search, we tend to search the way we speak – conversationally, and often in the form of a question. So if one of your website goals is to secure new potential clients or provide a better service by providing some answers about your business from voice searches conducted on Google and other Search Engines you should be considering how you phrase your website content.

Two ways are to consider including a question and answer-based copy to your website.

You could also do this via a FAQ (Frequently Asked Questions) page, or even create a Q&A (Question and Answers) feature on your website.

Want more help getting on top of Google?  Find out more about our  expert SEO services Melbourne.