Benefits of Professional Web Design

Quality web design

To succeed in business these days, having an online presence is necessary, and you want the first impression by visitors to be a positive one.

Firstly you want your website to be found for your key products and services, and of course, it has to be relevant and up-to-date. But what about the visual web design?

You might think you can get away with a pretty basic look for your website, but to attract visitors to your site, again and again, it has to be engaging and eye-catching. Why?

Here are three key reasons to invest in quality web design:

1. Quality web design adds credibility for your business

How many times have you left a web page simply because it looks unattractive, gaudy or confusing?

With a professionally designed website, users would are more willing to engage and explore your website, it adds a strong measure of professionalism and initially establishes a degree of trust and credibility.

With a poorly designed website, some visitors may think your company is a fake, ‘doesn’t really care’ or even bogus simply because little effort has gone into the website design.

2. Quality web design helps visitors easily navigate your website

The navigation of any website is a very important factor in web design. A well-designed website has simple and intuitive navigation to immediately help users understand how to explore the site and also find relevant information they are looking for.

However, this doesn’t just involve the ad-hoc placement of buttons and links. The design considerations should also include the colour scheme and readability. How do you expect users to get around your site if they can barely read the text, buttons and links? With the proper design, it’s easier for users to explore your website content, be engaged, stay on the website longer and take the appropriate action you want them to take.

Many older websites built before the rise in mobile phone internet usage need to consider website maintenance as whilst at the time of the original web design, which alone may look great on a desktop computer, today, elements such as the text font size, buttons and general readability may be too small. 

3. Quality web design leaves a good impression

Remember your website gives users an idea of what your company is about. If they leave your site not having understood your ‘what you are about and what you do and offer’, then it’s likely they will not bother to return or remember your brand at all.

If the design and content of your website are good then you have a great opportunity to convince potential clients to engage your business for their required products and services. They will remember you, your brand, your products and services.

This may not seem like much, but remember it’s hard to make a second first impression, especially when you consider the choice and competition that exists on the web.

All in all, an attractive and well-designed website is an important step to engage with your desired audience.

If you need help in having a new web design or if your considering having your existing website redesigned, or maybe in need of some website maintenance, we can help you!