Domain Names

What you need to know!

A domain name is your online address on the Internet. All computers on the Internet have a unique identifying number – an Internet Protocol address.

Because this address is difficult to remember, we use a domain name – a unique name that corresponds with an Internet Protocol address.

We are often asked by clients does our website domain name need to be the same as our registered business name? The simple answer is NO.

A domain name is promoted so that customers can easily find your specific goods or services. Each website has its own distinct domain name, allowing it to be distinguishable from other sites.

Tips on choosing a Domain Name

Here are some tips on selecting a domain name for your business.

Keep it short

Short domain names are easier to remember and are also easier to fit on business cards and other marketing materials.

Keep it simple

Make it easy to type and easy to spell.

Make it memorable

If it’s memorable visitors are more likely to pass it on and remember it in the future.

Make it unique

Choose something unique—if your domain name is similar to your competitors it may confuse your customers.

Make it relevant

Choose keywords or phrases that potential customers will be searching for. Research this by doing a keyword search in Google and seeing which websites show up and how they’re ranked.

Avoid using numbers

Try to avoid using numbers if you can, particularly the number 0 which is easily confused with the letter O.

Choose the right extensions

If you have an international scope then go for the Top Level Domains, such as .com, .net and .org. If you’re aiming for the Australian market only then go for the .au domain names, such as .com.au, .net.au and .org.au.

Do it now!

Domain names are unique, so secure yours as soon as you can before someone else snaps it up!

Once you’ve found the perfect domain name, it’s a good idea to register variants of it. It will protect your brand and online identity, and drive more traffic to your website.

Find out more about domain names here.