Providing Better User Experience on Your Website

A guide to creating an engaging website

For your website to meet a higher level of success, increased attention and effort should be placed on user experience or UX. It doesn’t matter how optimised your content or how creative your web design is if visitors are having a hard time interacting with it.

Your website only has a few minutes to make a good first impression. Creating an engaging digital experience will give you the momentum to push visitors along the sales funnel. There are many tactics for achieving this, including those listed below.

Think of the user first and foremost

Before you even think about colour psychology and other aspects of a custom website design, you should first determine the kind of users you want to target. Look at how they shop, how they find brands, what devices they use, and what products they prefer. Then, change the structure of your site to meet their needs. Don’t be afraid to ask for feedback and make additional tweaks as well.

Remember that less is more

Customers need to be lured in as quickly as possible. This can be done with a clean and simple interface that embraces negative space. Pages should only include necessary information, like what your company is about or how to contact you. There should be some space between each page element too. This will invite visitors to explore on their own with minimal distractions.

Catch the eye with images

Harness the power of visual information in your web design to keep your visitors focused and interested. High-quality imagery in the form of video clips, screenshots, infographics, graphs, and pictures can be effective for connecting with the audience. Not to mention that they make it easier for the user to process and retain your brand message.

Establish a structure to follow

Note the products and services you’re providing then create a framework around them. Ensure that the flow makes sense by emphasising on your main offerings and grouping related goods together. At the same time, post only content that is relevant and informative to your niche. Don’t group everything onto one page or you’ll only annoy and/or confuse your visitors.

Make it mobile-friendly

At this point, you should be aware that more and more people prefer phones than desktops when it comes to searching for stuff online. Hence, you should be sure that the web design Melbourne professionals are providing you with is optimised for tablets and smartphones. It should be responsive so that it would be suitable for use on any mobile device.

Make full use of your content

Text is crucial for sharing any piece of information and should be used wisely. Regardless if you’re writing long-form or minimal copy, ensure that it will hook the user and keep them engaged. Apart from being able to provide value to readers, it should also be readable through a smart choice of font types and sizes. Every word you write should serve a purpose in moving prospects towards conversion.

Integrate your social media profiles

You likely already have a presence on social media so you shouldn’t treat it separately from your website. Make it convenient for your audience to share and promote your content on their channels by placing links and buttons somewhere they can easily be noticed. This will also enable you to interact with your customers better.

Call users to take action

Your calls-to-action (CTA) should fit your small business website design as well as draw attention to themselves. Their main purpose is to prompt visitors to do something, be it to subscribe to your newsletter, avail of a free quotation, or download an eBook. So, choose colours that pop, be concise with your words, and place CTAs in strategic spots around your pages.

Need expert help in improving the UX on your website or planning a new website design? Don’t hesitate to give us a call on (03) 9739 5445.

We at Clark Marketing & Design offer a wide range of website design services to cater to your every need. Not to mention that we always take into consideration your users when it comes to your project. Find out how we can assist you today.